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Retail Management Concepts & Practices Of Retailing

Retail Management Concepts & Practices Of Retailing

Authors: Dr.
A.
Bharathy,
Publish Date/ Year : January 2025 | Format: Paperback | Genre : Management | Other Book Detail

Globally, the retail sector is being driven by technological advancements, increasing population density in urban areas, foreign direct investments (FDI) to growing popularity of franchising and availability of retail finance options. The retail sector in India is the cornerstone of its economic development, showcasing remarkable growth and evolution over the years.
Constant disruptions in technology and economic policies have only made businesses to look for a more customer-focused approach that can help them maximize their productivity and profitability at the turn of Industrial Revolution 5.0. This book helps to understand the basic concepts of retailing with suitable case studies and examples to appreciate the growing retail industry apart from the strategies leveraged by various companies from the Kirana store to the giant retailers.

Pages

107 pages
Language

English
Publication date

January 2025
ISBN-13

978‑93‑6678‑432‑8




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Dr.
A.
Bharathy

Dr.
A.
Bharathy

Dr.
A.
Bharathy, MBA,
 M.Phil.,
 PhD,
 has
 approximately
 22
 years
 of teaching
 experience
at
both
undergraduate
and
postgraduate
levels.
She
currently
serves
as
an
 Assistant
Professor
in
the
Department
of Management
at
Pondicherry
University
 Community
College,
which
is
 a
 constituent
 college
of the
Central
University
of Pondicherry. Her
academic
achievements
include
ranking
5th
in
her
MBA
program
at
the
University
of Madras
in
 1998.
In
March
2016,
she
participated
in
the
prestigious
International
Visitor
Leadership
Program,
 focusing
on
"Improving
Vocational
Education
&
Skills
Development"
in
the
United
States,
which
 was
sponsored
by
the
U.S.
Department
of State
and
the
Bureau
of Educational
and
Cultural
Affairs.
 Additionally,
she
has
received
best
paper
 awards
 and
was
honored
with
the
Senior
Educator
&
 Research
 Scholar
Award
from
 the
National
 Foundation
for
Entrepreneurship
Development
 in
 Coimbatore,
Tamil
Nadu,
in
2016. Dr.
 Bharathy
 has
 published
 around
 25
 papers
 at
 international
 conferences
 and
 18
 at
 national
 conferences,
along
with
articles
in
various
international
and
national
journals.
She
has
also
authored
 textbooks
on
BPO
Concepts
and
Practices
and
on
Marketing
Power.
She
has
given
notable
lectures
 on
entrepreneurship
motivation,
personality
development,
career
development
skills
etc.
Her
areas
 of specialization
include
Marketing
and
Human
Resource
Management.