Employer Brand Evolution Staying Ahead in the Talent War

Authors: Dr. Shubhangi Bharadwaj,
Publish Date/ Year : September 2024 | Format: Paperback | Genre : Human Resource | Other Book Detail

Brand primarily refers to how a company presents itself to customers and the general public. It encompasses the company's products or services, its visual identity (such as logos and color schemes), messaging, and overall market positioning. The purpose of brand management is to instill a strong, favourable perception in consumers' minds, distinguish the company from competitors, and increase customer loyalty and engagement.

Pages

132 pages

Language

English

Publication date

September 2024

ISBN-13

978-93-6678-967-5

Book Also Available On

Paperback: 599

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Dr. Shubhangi Bharadwaj

Dr. Shubhangi Bharadwaj is currently working as an Assistant Professor (Gazetted Officer) in the Department of Commerce, Government Shrimant Madhavrao Scindia Post Graduate College, Shivpuri, M.P. She has expertise in Human Resource and Organizational Behavior. Dr. Bharadwaj is a strong research professional with publications in numerous international journals indexed in ABS, ABDC, Web of Science and Scopus. She has been invited to deliver Guest lectures at a large number of academic institutions. She has also organized various National and International Seminars, Webinars, Workshops sponsored by ICSSR, Ministry of Tourism and Madhya Pradesh Higher Education Department. She has presented a large number of research papers in national and international seminars and conferences. Dr. Bharadwaj is on the panel as Editor and Reviewer of reputed journals and Books. She is a member of academic and administrative bodies of a large number of Universities and Institutions in India. Apart from this, she is a member of academic and administrative bodies. Dr. Bharadwaj has also been associated with several bodies of National Assessment and Accreditation Council (NAAC) as a Member and Academic Counselor (IGNOU).